Apparently gold facials have gone mainstream. Who knew? Equinox spas are now offering signature treatments containing 24-karat gold flakes said to ‘moisturize, hydrate and reduce signs of aging’. I dug around a bit and found that the idea is far from new. Cleopatra herself was said to sleep wearing a gold mask, and ancient Chinese empresses had gold rollers for facial massage.
Gold flakes have been put in consumer products ranging from liquor to paint to desserts–mostly for aesthetic value. But it’s interesting to think about whether it can have a healing effect on the human body. (Totally reserving my judgement on this ridiculous product that might, however, make you laugh.)